{"id":106,"date":"2026-09-10T18:34:13","date_gmt":"2026-09-10T18:34:13","guid":{"rendered":"https:\/\/myhappyafrica.com\/?p=106"},"modified":"2026-10-02T15:17:10","modified_gmt":"2026-10-02T15:17:10","slug":"young-malian-entrepreneur-turns-noni-fruit-into-jobs-and-opportunity","status":"publish","type":"post","link":"https:\/\/myhappyafrica.com\/fr\/young-malian-entrepreneur-turns-noni-fruit-into-jobs-and-opportunity\/","title":{"rendered":"Une jeune entrepreneure malienne transforme le noni en emplois et en opportunit\u00e9s"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur une exploitation de deux hectares pr\u00e8s de S\u00e9gou, au Mali, Safoura Ciss\u00e9 transforme un fruit peu connu en une entreprise locale en pleine croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Safoura a commenc\u00e9 \u00e0 travailler avec le noni en 2019 et a fond\u00e9 Health Secret Mali afin de cultiver, transformer et commercialiser des produits issus de ce fruit. Son entreprise produit du jus et de la poudre de noni, apportant ainsi une valeur ajout\u00e9e \u00e0 une culture locale au lieu de la vendre uniquement sous forme de produit brut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2021, elle a re\u00e7u un financement de d\u00e9marrage de 2 500 dollars dans le cadre d\u2019un programme d\u2019entrepreneuriat pour les jeunes mis en \u0153uvre par le Programme des Nations Unies pour le d\u00e9veloppement et la Fondation Tony Elumelu. Ce soutien lui a permis de cr\u00e9er une petite unit\u00e9 de transformation et de conditionnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le PNUD, l\u2019entreprise a cr\u00e9\u00e9 cinq emplois \u00e0 temps plein et sept emplois \u00e0 temps partiel pour des jeunes de la communaut\u00e9. Safoura a \u00e9galement install\u00e9 un syst\u00e8me d\u2019irrigation par microjets afin d\u2019utiliser l\u2019eau plus efficacement et s\u2019oriente vers une production enti\u00e8rement biologique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son ambition est de faire de Health Secret Mali une importante entreprise ouest-africaine de transformation du noni, aliment\u00e9e par des \u00e9nergies renouvelables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019histoire de Safoura montre \u00e0 quoi peut ressembler le progr\u00e8s positif en Afrique : une agriculture locale, l\u2019entrepreneuriat, une utilisation responsable des ressources et de nouvelles possibilit\u00e9s pour les jeunes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source : Programme des Nations Unies pour le d\u00e9veloppement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.undp.org\/africa\/waca\/blog\/safoura-cisse-queen-noni-virtuous-agro-industry\">https:\/\/www.undp.org\/africa\/waca\/blog\/safoura-cisse-queen-noni-virtuous-agro-industry<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>On a two-hectare farm near S\u00e9gou, Mali, Safoura Ciss\u00e9 is transforming an unusual fruit into a growing local business. Safoura began working with noni in 2019 and founded Health Secret Mali to cultivate, process and sell products made from the fruit. Her company produces noni juice and powder, adding value to a crop grown locally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology","category-positive-african-stories"],"_links":{"self":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":1,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":108,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts\/106\/revisions\/108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/media\/107"}],"wp:attachment":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}