{"id":244,"date":"2026-10-08T19:22:42","date_gmt":"2026-10-08T19:22:42","guid":{"rendered":"https:\/\/myhappyafrica.com\/?p=244"},"modified":"2026-10-08T19:22:42","modified_gmt":"2026-10-08T19:22:42","slug":"from-tunisias-plants-to-the-world-a-scientists-new-chapter","status":"publish","type":"post","link":"https:\/\/myhappyafrica.com\/fr\/from-tunisias-plants-to-the-world-a-scientists-new-chapter\/","title":{"rendered":"Des plantes de Tunisie au reste du monde : un nouveau chapitre pour une scientifique"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En 2019, Ibtihel Ben Hadj Mbarek-Fredj a donn\u00e9 une nouvelle direction \u00e0 ses recherches. Apr\u00e8s quinze ann\u00e9es \u00e0 l\u2019Universit\u00e9 de Monastir, cette chercheuse en biotechnologie s\u2019est lanc\u00e9e dans l\u2019entrepreneuriat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herbalya Natural Care est n\u00e9e de ses recherches sur les plantes m\u00e9dicinales et aromatiques de Tunisie. Selon un article de la Banque africaine de d\u00e9veloppement publi\u00e9 en juillet 2026, ses cosm\u00e9tiques biologiques avaient d\u00e9j\u00e0 atteint la France, le Canada et les \u00c9tats-Unis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u00e2tir la confiance, pas \u00e0 pas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les connaissances scientifiques ne repr\u00e9sentaient qu\u2019une partie du parcours. Face aux marques import\u00e9es, il fallait gagner la confiance des clients. Les partenariats de recherche et la certification ont aid\u00e9 Herbalya \u00e0 renforcer sa cr\u00e9dibilit\u00e9, tandis que l\u2019accompagnement entrepreneurial a permis \u00e0 sa fondatrice de d\u00e9velopper ses comp\u00e9tences en gestion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des opportunit\u00e9s au-del\u00e0 du laboratoire<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019entreprise travaille aussi avec des groupements agricoles f\u00e9minins. Selon les chiffres rapport\u00e9s, ces partenariats impliquent directement plus de quarante femmes et indirectement plus de deux cents personnes pendant la r\u00e9colte des figues de Barbarie. Il s\u2019agit de personnes participant \u00e0 la cha\u00eene d\u2019approvisionnement, et non de deux cents emplois permanents en usine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9crire son prochain chapitre, Herbalya cherche des soutiens afin de d\u00e9velopper son activit\u00e9. Son histoire illustre d\u00e9j\u00e0 un lien encourageant entre la recherche, les ressources locales et les moyens de subsistance des communaut\u00e9s rurales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son parcours a commenc\u00e9 avec les plantes qui poussaient autour d\u2019elle. Et chez vous, qu\u2019est-ce qui pousse et pourrait inspirer une belle id\u00e9e ? Dites-le-nous en commentaire \u2014 nous serions ravis de vous lire !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source : Banque africaine de d\u00e9veloppement, 3 juillet 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo: Mohamed Amine Aouina \/ <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Opuntia_ficus_indica.jpg\">Wikimedia Commons<\/a> (<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA 4.0<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2019, Ibtihel Ben Hadj Mbarek-Fredj took her research in a new direction. After fifteen years at the University of Monastir, the biotechnology researcher moved into business. Herbalya Natural Care grew from her work on Tunisia\u2019s medicinal and aromatic plants. According to the African Development Bank\u2019s July 2026 account, its organic cosmetics had reached France, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology"],"_links":{"self":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":3,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/posts\/244\/revisions\/248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/media\/247"}],"wp:attachment":[{"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myhappyafrica.com\/fr\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}